Best All-In-One CRM Software for Managing Sales, Marketing & Support
Introduction
In today’s competitive business landscape, managing customer relationships effectively is more crucial than ever. Companies are expected to deliver personalized customer experiences, manage sales pipelines efficiently, run targeted marketing campaigns, and offer outstanding customer support — all at the same time. This is where all-in-one CRM (Customer Relationship Management) software comes into play.
Rather than juggling multiple tools for sales, marketing, and customer support, an all-in-one CRM solution centralizes all functions into a single platform. This approach not only boosts productivity but also ensures better collaboration among teams.
In this guide, we’ll explore the best all-in-one CRM software solutions for managing sales, marketing, and support in 2025, their features, benefits, pricing, and how to choose the right one for your business.
What Is an All-In-One CRM?
An all-in-one CRM is a software platform that integrates essential business functions — sales, marketing, and customer service — into one unified system. Instead of using separate tools for each function, businesses can manage the entire customer journey from a single dashboard.
Core Features of All-In-One CRMs
- Sales Automation: Lead tracking, pipeline management, deal forecasting.
- Marketing Automation: Email campaigns, lead nurturing, social media management.
- Customer Support: Ticketing systems, live chat, knowledge base.
- Analytics and Reporting: Real-time dashboards, customer insights.
- Integration Capabilities: Connect with ERP, accounting software, e-commerce platforms, etc.
Why Businesses Need All-In-One CRM Software
1. Centralized Data
Instead of storing customer data in separate tools, all-in-one CRMs offer a single source of truth, making it easier for teams to collaborate.
2. Cost Savings
Paying for one system instead of three separate ones can reduce software costs significantly.
3. Improved Efficiency
Automation features handle repetitive tasks, allowing employees to focus on high-value work.
4. Better Customer Experience
Since all departments have access to the same customer data, interactions become more personalized and consistent.
Top All-In-One CRM Software in 2025
Below are the best all-in-one CRM platforms for managing sales, marketing, and customer support.
1. HubSpot CRM
Overview:
HubSpot is a leading CRM platform offering a free plan with robust tools for sales, marketing, and support. Its user-friendly interface makes it ideal for small to mid-sized businesses.
Key Features:
- Free CRM with unlimited users.
- Marketing Hub for email campaigns, SEO tools, and ads management.
- Sales Hub for pipeline tracking, automation, and email sequences.
- Service Hub for ticketing, live chat, and customer feedback.
- Integration with over 1,000 apps.
Pricing:
- Free plan available.
- Paid plans start at $20/month.
Best For:
Small to medium businesses looking for an easy-to-use all-in-one CRM.
2. Salesforce Sales + Service + Marketing Cloud
Overview:
Salesforce is the world’s most popular CRM, offering powerful solutions for enterprises. Its Sales Cloud, Marketing Cloud, and Service Cloud work together for a fully integrated experience.
Key Features:
- AI-powered sales insights via Einstein AI.
- Advanced marketing automation and personalization.
- Omnichannel customer support.
- Highly customizable workflows.
- Large ecosystem of integrations.
Pricing:
- Starts at $25/user/month for basic CRM.
- Full all-in-one capabilities cost $150+/user/month.
Best For:
Large enterprises needing deep customization and scalability.
3. Zoho One
Overview:
Zoho One is a business operating system offering 45+ integrated applications, including CRM, marketing automation, and helpdesk tools.
Key Features:
- Lead and contact management.
- Email marketing, social media management.
- Helpdesk, live chat, and remote support tools.
- Analytics and reporting suite.
- Affordable all-in-one pricing.
Pricing:
- $45/user/month for the entire suite.
Best For:
Small to medium businesses wanting an affordable, all-in-one platform.
4. Freshsales Suite by Freshworks
Overview:
Freshsales Suite combines CRM, marketing, and support features in a clean and intuitive interface.
Key Features:
- AI-based lead scoring.
- Built-in phone and email.
- Marketing automation with visual workflows.
- Helpdesk ticketing and chatbots.
- Mobile app for remote sales teams.
Pricing:
- Starts at $18/user/month.
Best For:
Companies needing AI-driven automation in a budget-friendly CRM.
5. Keap (Infusionsoft)
Overview:
Keap specializes in small business automation, combining CRM, email marketing, and sales automation.
Key Features:
- Simple drag-and-drop marketing campaigns.
- Sales pipeline management.
- Appointment scheduling.
- Invoicing and payments.
- Advanced automation sequences.
Pricing:
- Starts at $129/month.
Best For:
Small businesses looking for powerful automation without complex setups.
6. Bitrix24
Overview:
Bitrix24 is an all-in-one business suite with CRM, project management, marketing, and customer support tools.
Key Features:
- Unlimited contacts and leads.
- Email marketing and telephony integration.
- Project management with Gantt charts.
- Helpdesk with live chat.
- On-premise or cloud hosting.
Pricing:
- Free plan available.
- Paid plans start at $61/month for 5 users.
Best For:
Businesses that also need project management alongside CRM.
7. Pipedrive + Add-ons
Overview:
While Pipedrive is primarily a sales CRM, its Marketplace and add-ons enable marketing and support capabilities.
Key Features:
- Visual sales pipeline.
- Email campaigns via Campaigns add-on.
- Chatbot and live chat.
- Automation for repetitive tasks.
- Reporting and forecasting.
Pricing:
- Starts at $14.90/user/month.
Best For:
Sales-focused teams wanting to expand into marketing and support.
Comparison Table: All-In-One CRM Software in 2025
| CRM Software | Sales Tools | Marketing Tools | Support Tools | AI Features | Price (Starting) |
|---|---|---|---|---|---|
| HubSpot | ✅ | ✅ | ✅ | ✅ | Free |
| Salesforce | ✅ | ✅ | ✅ | ✅ | $25/user/mo |
| Zoho One | ✅ | ✅ | ✅ | ✅ | $45/user/mo |
| Freshsales Suite | ✅ | ✅ | ✅ | ✅ | $18/user/mo |
| Keap | ✅ | ✅ | ❌ | ✅ | $129/mo |
| Bitrix24 | ✅ | ✅ | ✅ | ✅ | Free |
| Pipedrive + Add-ons | ✅ | ✅ | ✅ | ✅ | $14.90/user/mo |
How to Choose the Right All-In-One CRM
When selecting a CRM, consider:
- Business Size & Needs – SMBs may prefer HubSpot or Zoho, while enterprises often choose Salesforce.
- Ease of Use – Look for intuitive interfaces to speed up onboarding.
- Automation Capabilities – Ensure it offers marketing and sales automation.
- Integration Options – Check if it connects with your existing tools.
- Budget – Balance features with affordability.
Benefits of Using All-In-One CRM
- Improved Collaboration: Sales, marketing, and support teams share the same data.
- Time Savings: Automation reduces repetitive work.
- Increased Revenue: Personalized campaigns improve conversion rates.
- Better Customer Loyalty: Consistent communication enhances trust.
- Scalability: Easily add features as your business grows.
Future Trends in All-In-One CRM Software
- AI-Powered Predictions – Smarter forecasting and personalization.
- Voice-Activated CRM – Use voice commands to update data.
- Deeper Social Media Integration – Engage customers directly from CRM.
- Augmented Reality (AR) in Sales – Product demonstrations through AR.
Conclusion
An all-in-one CRM is no longer a luxury — it’s a necessity for businesses that want to manage sales, marketing, and customer support from one central hub. By choosing the right platform, companies can streamline workflows, improve customer experiences, and drive long-term growth.
For small to medium businesses, HubSpot, Zoho One, or Freshsales Suite offer excellent affordability and ease of use. For large enterprises, Salesforce provides unmatched customization and scalability.
The key is to select a CRM that aligns with your business goals, budget, and team capabilities, ensuring that it becomes the engine that powers your customer relationships for years to come.
